Displaying wide range of beauty & cosmetic products
Exhibitors from various countries
Visitors from all over east and central africa

Gateway to Africa

The Beauty Kenya 2020 is the get-together for the whole world of beauty & cosmetics to make trading relationships and strengthen existing contacts.

About the Event

BEAUTY KENYA 2020 is the ideal global platform for companies in the Beauty & Comsetics industry from around the world to meet, showcase their products and services, and interact with the largest distributors, suppliers, and importers from across Kenya, Eastern Africa and the Central African regions.

Exhibitors from 15 countries will be exhibiting displaying a wide range of products from the below sectors:

Exhibitors Profile: Beauty & Cosmetics, Hair Products & Equipment, Wellness & Spa, Fitness, Health and Pharmaceutical & more

Visitors Profile: Importers, Wholesalers, Distributors, Agents, Retailers, Beauty Salons, Spa Owners, Manufacturers, Beauty academy, Senior Government Officials, etc.

Market Information

With a liberalized external trade system, an ever-growing economy, political stability and world-class infrastructure in place, Kenya is generally perceived as the Eastern and Central Africa's hub for regional trade, investment, infrastructure development and general economic growth. The Beauty & Personal Care Industry is one of the fastest growing industries in Kenya having grown by 400 percent in four years from KSH 26 billion in 2014 to over KSH 100 billion in 2018.

As of 2018, the country’s population hit 50 million with more than 50% of them being the youth population. Kenya’s mushrooming population presents an extraordinary opportunity that lies in the potential for a so-called demographic dividend of sustained rapid economic growth in the coming decades. The demographic dividend promises social and economic policies that promote open trade, flexible labor markets and investments in all sectors including the development and infrastructure sector, education and public health, and luxuries for the youthful population

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Why Exhibit

Kenya 2020

Kenya’s beauty and personal care industry is fast becoming Kenya’s new investment hub, attracting massive foreign investment by renowned global brands. The significant growth is mostly due to the fact that Africa, including Kenya, is dominated by the young & elite population. A significant majority of Kenyans in the middle class are also educated city people who are very much aware (and are heavily influenced by) the modern trends in grooming and fashion.

The outlook for the African cosmetics, beauty and personal care products market is very optimistic and is expected to grow year on year for decades to come. Please join us for the Beauty Kenya Exhibition to explore the fundamental and growing demand for beauty and personal care products across Kenya and all over Africa.

The Venue

Sarit Expo Center

The exhibition will be held at Sarit Expo Center, the perfect venue for hosting International trade exhibitions in Nairobi. It is situated in the heart of the capital city. It’s exhibitions attract trade visitors from all the sectors of Kenya and the neighbouring countries such as Uganda, Somalia, Tanzania and Ethiopia. It offers high standard facilities, equipment & services. The exhibition centre also offers parking for over 3000 cars, round the clock security, press & media rooms, information centre, Toilets & lavatories, warehouse and restaurants.